Business Insights Jun 14, 2024
Political Affiliation Now a Key Driver of Brand Loyalty
In today’s interconnected world, even the biggest brands are finding it impossible to steer clear of global politics. Consumers are now intertwining corporate decisions and political affiliation with brand reputations more than ever before. A recent survey by Edelman, encompassing 15,000 people across 15 countries between April 13 and 24, reveals that nearly 80% of […]
By Gemma Iso